Coach for Men Eau de Parfum Coach

The dynamic and bold interplay of spices, woods, and flowers in Coach For Men Eau de Parfum is inspired by the courage to confidently embrace all facets of oneself. It is a tribute to identity, celebrating the unique elements that define a man and make him who he is. Rooted in the authentic lifestyle of the Coach brand, this fragrance captures the vibrant energy of New York. As a more intense version of the iconic Coach For Men Eau de Toilette, it serves as an invitation to explore every dimension of individuality with confidence and freedom. Created by Juliette Karagueuzoglou, the fragrance opens with the citrus intensity of bergamot oil, balanced by the enchanting warmth of spicy cardamom. The heart unfolds with a striking contrast between the warm floralcy of geranium and the woody depth of cedar, adding complexity and character. The base pays homage to the signature Saffiano™ leather tones, enriched with the timeless depth of warm vetiver, leaving a lasting impression of sophistication and strength. Top: bergamot oil, cardamom Heart: geranium, cedar Base: Saffiano™ leather, vetiver ADVERTISING CAMPAIGN Captured through the lens of renowned director and photographer Keizō Kitajima, the campaign offers an intimate glimpse into a day in the life of Jayson Tatum, set against the dynamic backdrop of New York City, the birthplace of Coach. Personal moments blend seamlessly with reflective cityscapes, evoking a world of endless possibilities as Tatum moves forward on his journey. The face of the fragrance is American basketball star and style icon Jayson Tatum, a figure who perfectly embodies the bold and unique spirit of Coach. As a sports hero, trendsetter, and cultural influencer, Tatum reflects the dynamic layers of Coach For Men, making him the ideal ambassador for this modern scent. "We are unveiling the idea of fragrance as something rooted in self-expression. Coach For Men captures an optimistic idea that Jayson and I share – that when we embrace and express ourselves authentically, anything is possible," says Stuart Vevers, Creative Director of Coach. Tatum himself echoes this sentiment, emphasizing the role fragrance plays in his daily life: "Fragrance is about confidence. It’s an important way for me to express myself and it will always be a part of my daily routine," he shares. BOTTLE A tribute to Coach’s rich heritage of craftsmanship, the bottle embodies elegance and authenticity. The iconic horse and carriage emblem is subtly engraved on black lacquer, echoed by a black leather tag—both nods to the brand’s timeless identity. Its silhouette draws inspiration from classic apothecary bottles, while the gold-plated metal label and twist-off cap add a refined, signature touch. PACKAGING Designed to reflect Coach’s iconic aesthetic, the outer packaging features a bold black pebbled leather print, reminiscent of the brand’s signature material. Gold accents highlight the design, with the horse and carriage emblem—a symbol of craftsmanship and legacy—taking center stage. Coach for Men Eau de Parfum is available as 40ml, 60ml and 100ml Eau de Parfum.