Prima Terra Fendi for women and men

The fragrance features Tangerine, Rosemary and Moss. Fendi is launching its first fragrance collection in the summer of 2024, as it prepares to celebrate its 100th anniversary in 2025. This special collection features unique perfumes that capture the essence and stories of the women who have shaped the Italian fashion industry and the Maison, a legacy handed down through generations. The collection includes seven exquisite fragrances inspired by the close-knit Fendi family, each blending rich and evocative ingredients. Each scent is crafted to evoke cherished memories and reflect the distinct personalities within the Fendi family. The collection will be in stores starting June 20, 2024. Prima Terra is inspired by the childhood home of Karl Lagerfeld's great successor, British designer Kim Jones.