Caligna L'Artisan Parfumeur

The name of the new fragrance comes from the Provençal word "to court" or "to flirt," indicative of the concept of using local ingredients in the formula, such as clary sage and a special "jasmine marmalade" accord recalling a delicacy that perfumer Dora Bagdriche-Arnaud consumed locally. The fragrance also uses such Mediterranean-evocative notes as fig, mastic, pine needles and oak notes. The promotion will include images of dancer Gudrun Ghesquière, shot by American photographer Michael James O'Brien. Launch is scheduled for April 2013 and the concentration of Caligna will be an Eau de Parfum, available in 100 ml flacons.