Challenge Dana Savuica

The first fragrance by Dana Savuica, TV star from Romania, arrived on the market on February 26th 2011. Dana is a model and TV host who also started her modeling agency named Etiquette Models. Etiquette brand become a leading provider of luxury accessories, shoes, bags, clothes and Dana Savuica became a brand name in Romania. She spent her childhood in many exotic places, such as Sri Lanka and Indonesia. The memory and essence of flowers discovered in those places from Asia - sandalwood, tuberose, rose, patchouli or rhubarb – have inspired Dana to create Challenge. The fragrance is said to create dynamics, a chemistry between those who are wearing it and people around them. Dana concluded about the CHALLENGE perfume: “The perfume was chosen by selecting from a thousand flower essences and other ingredients originating from Asia, a flavor that my personality is identified with the field of my work, with the image I am projecting. In this way, I have selected the essences which actually are my favorite fragrance of flowers and smell of the world that I lived in as a child”. Eau de Parfum Challenge by Dana Savuica encompasses the following notes: Top Notes: bergamot, rhubarb and fruity notes Middle notes: tuberose, rose Base notes: patchouli and sandalwood Challenge is poured in a very classic and elegant see-through flacon with inscribed monogram which represents the perfume and Dana's name. Its outer carton is in fiery red color decorated with black details. Face of the campaign is Dana herself, wearing a beautiful red dress. Dana's motto for the fragrance is “I challenge you to pick up my scent”. The Eau du Parfum fragrance launched by Dana Savuica has three versions (100 ml in glass packaging, fragrance-in accessory bag handbag metallic silver packaging and a 30 ml refiller), while Dana is very proud of the small purse version with a form of a lipstick.