Toy Moschino

Designer Jeremy Scott became the creative director of Moschino in 2013. Fun fashion collections that he has done for this house were inspired by fast food, pop culture , Sponge Bob cartoons and the Barbie doll. In this style, the new fragrance from Moschino launched by Jeremy Scott is named Moschino Toy. Moschino Toy comes in an unusual bottle that looks like a teddy bear who is wearing a T-shirt saying "THIS IS NOT A MOSCHINO TOY." The bottle is inside the teddy bear and diffuser is revealed when you take off the bear’s head. The scent is unisex, light citrusy-floral-woody. It opens with bergamot, mandarin, juniper berries and cardamom; with violet, aromatic tones of lavender and hawthorn petals in the heart, and cedar, sandalwood, vanilla and musk in the base. It is available as 50 ml Eau de Toilette. The face of the campaign is a model Isabella Fontana, shot by Steven Meisel.